Stewart Brewing teams up with Santa to spread craft beer cheer this festive season

Stewart Brewing launches a festive-themed competition today, 25th November, to promote their Craft Beer Kitchen as a Christmas present idea.

Stewart’s teamed up with everyone’s favourite winter wonder man, Santa Claus, to showcase their brew-it-yourself facility in a short promotional video. The partnership aims to spread craft beer cheer this Christmas, encouraging viewers to act as “Craft Beer Santa” by sharing the video to be in with a chance of winning a brew day experience for themselves and up to three friends.

On 6th December Santa will pick one lucky winner to brew their own beer, an experience worth £240, which leaves enough time to have it on the dinner table for Christmas day if they wish. “And I certainly wouldn’t say no to a hoppy craft beer tripple in place of the usual sweet sherry,” Santa commented.

To make the video, Stewart Beewing invited Santa and his elves to brew on the brewery’s pilot kit, the Craft Beer Kitchen. As with regular customers, Santa chose his own recipe, designed his labels and bottled his beer with guidance from the Stewart’s team. The day was captured by local photographer and film maker Brendan MacNeill.

Steve Stewart, co-founder of Stewart BRewing, said it was a “privilege” to welcome the festive legend to the brewery. “Santa and his elves really enjoyed their Craft Beer Kitchen experience and made a lovely 5% pale ale, “Jingle All the IPA”, he added. Mr Stewart and Mr Claus agreed that with more and more presents to deliver each year, bringing brew day vouchers to all the “big kids” would really lighten Santa’s sleigh load.

Santa also pointed out that there was a growing trend in giving experiences like Craft Beer Kitchen as presents, which can make more memorable gifts than socks, DVDs and the latest fashion trends. Stewart Brewing markets Craft Beer Kitchen as the ideal experience for almost any occasion: you can brew a celebration beer on the day or enjoy it on your special day by brewing in advance. Either way, Craft Beer Kitchen vouchers  make a great Christmas gift – and they can even be bought right up to the last minute, until midday on Christmas eve.

Get ready for a very merry beer Christmas with Stewart Brewing!

Twas the night before Christmas, when all through the land

Came the cheers of beer lovers, their glasses in hand;

The stockings were hung by the chimneys with care

In hopes that Stewart’s beers soon would be found there.

As we have said a few times before, Stewart Brewing is Edinburgh’s local brewery. Since 2004 they’ve been brewing popular award-winning beers such as Edinburgh Gold pale ale and triple-hopped Radical Road. With their custom-built brewery boasting a shop, taproom and Craft Beer Kitchen brew-it-yourself facility, Stewart offers a variety of Christmas gifts for beer lovers of all kinds and pockets of all depths.

Available online or in store, there’s a range of perfect stocking fillers from branded bottle openers to pairs of Stewart Brewing socks.

Midrange offerings include Stewart’s gift packs, “The Traditionalist”, “The Explorer” and “The Newbie,” which offer a different selection of Stewart’s bottles for different kinds of beer lovers. Choose from a combo of classic pale ales and stout, hoppier IPAs or “one of everything”. Also available are two seasonal wheat beers, Christmas Weiss Blanc and Noir, and limited edition set of 11.5% imperial stouts, Elysium I, II and III, each barrel aged in a different spirit cask.

At the other end of the spectrum, for a really memorable experience there’s the Craft Beer Kitchen experience where you choose your recipe, design your labels and brew and bottle your very own beer with up to three friends. Ideal for big birthdays, stag dos or to put a special beer on the dinner table when celebrating.

Stewart’s are releasing a range of great merchandise in time for Christmas too, including T-shirts, hoodies and glassware in new designs. If you’re not sure what to get, pick up a shop voucher, which can be used for tours and Craft Beer Kitchen as well as merchandise and bottles. A £15 voucher would be enough for a two litre growler, a re-fillable glass jug that can be used at the brewery taproom. This features 18 lines of Stewart’s biggest sellers as well as smaller, one-off brews. Growlers keep fresh in the fridge for up to five days and are great if you want to enjoy pub style beer at home.

Since vouchers can be bought online until midday Christmas Eve, don’t worry if your Secret Santa slips your mid or if boozy Uncle Brian decides to come for lunch at the last minute. Place your order before midday and the voucher will be emailed over for you to print. Vouchers bought in the shop come in a festive envelope with space to write your own message.

Merry Christmas one and all!

p.s. Thanks to Stewart Brewing for inviting us in the brewery for a complimentary tour and their special Christmas gift pack. In our next post, we’ll tell you more about the things we’ve learned during the tour! 🙂

Brewery in focus: Stewart Brewing

Stewart Brewing is one of the few small breweries local for the Edinburgh region. Based just outside of Loanhead, a few miles away from Edinburgh city centre, the brewery has been founded in 2004 by Steve and Jo Stewart and since then has been one of the strongest Scottish independent breweries on the market.

We recently visited the brewery and had the chance to look around their craft beer shop, based just outside the warehouse where they brew the beer. On sale are all main Stewart Brewery beers, including some amazing guest beers from breweries such as Williams Bros and Tempest Brewing. One of the coolest things about the shop is that there you can find some amazingly unique brews made by the Stewart team in very limited editions. Of course, their price is a bit higher than a normal ale, but it’s all worth it! Among the names of some of those super limited beers are Yakima IPA and Wee Heavy. We had the pleasure to buy those two (and soon plan to make reviews for them on our YouTube channel).

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If you visit Stewart Brewing, a “must see” place is their craft beer kitchen where you can brew your own unique beer. Here is what Stewart Brewing say about their personalised beer experience: “Here at Stewart Brewing’s Craft Beer Kitchen, we will guide you through the brewing process from start to finish. From choosing a brew date to bottling and collecting your brand new creation, Craft Beer Kitchen will ensure that your brew session is both fun filled and smooth sailing. Then it is over to you to stick your beer in the fridge and perhaps most importantly, toast your success! Whether a complete beer novice or a self-proclaimed beer geek, we can promise that the Craft Beer Kitchen will be a unique and unforgettable experience. ”

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If you take part in the beer kitchen experience, it’s highly likely that the bottle with your own label will be featured in the shop. You will also get all of your beer ready in a couple of hours.

For all fans of Stewart Brewing, there’s variety of merchandise available in the shop too. If you’re not driving there, you can also taste some of the great beers they have available on tap.

We loved the time spent with the great professionals at Stewart Brewing and we recommend you visiting them whenever you’re in the region.

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All photos from Stewart Brewing’s Facebook page.