Stewart Brewing teams up with Santa to spread craft beer cheer this festive season

Stewart Brewing launches a festive-themed competition today, 25th November, to promote their Craft Beer Kitchen as a Christmas present idea.

Stewart’s teamed up with everyone’s favourite winter wonder man, Santa Claus, to showcase their brew-it-yourself facility in a short promotional video. The partnership aims to spread craft beer cheer this Christmas, encouraging viewers to act as “Craft Beer Santa” by sharing the video to be in with a chance of winning a brew day experience for themselves and up to three friends.

On 6th December Santa will pick one lucky winner to brew their own beer, an experience worth £240, which leaves enough time to have it on the dinner table for Christmas day if they wish. “And I certainly wouldn’t say no to a hoppy craft beer tripple in place of the usual sweet sherry,” Santa commented.

To make the video, Stewart Beewing invited Santa and his elves to brew on the brewery’s pilot kit, the Craft Beer Kitchen. As with regular customers, Santa chose his own recipe, designed his labels and bottled his beer with guidance from the Stewart’s team. The day was captured by local photographer and film maker Brendan MacNeill.

Steve Stewart, co-founder of Stewart BRewing, said it was a “privilege” to welcome the festive legend to the brewery. “Santa and his elves really enjoyed their Craft Beer Kitchen experience and made a lovely 5% pale ale, “Jingle All the IPA”, he added. Mr Stewart and Mr Claus agreed that with more and more presents to deliver each year, bringing brew day vouchers to all the “big kids” would really lighten Santa’s sleigh load.

Santa also pointed out that there was a growing trend in giving experiences like Craft Beer Kitchen as presents, which can make more memorable gifts than socks, DVDs and the latest fashion trends. Stewart Brewing markets Craft Beer Kitchen as the ideal experience for almost any occasion: you can brew a celebration beer on the day or enjoy it on your special day by brewing in advance. Either way, Craft Beer Kitchen vouchers  make a great Christmas gift – and they can even be bought right up to the last minute, until midday on Christmas eve.

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